We’re just a few days away from Thanksgiving and the start of the holiday season, but we’re already looking ahead to next week.

Next Tuesday, November 27 is #GivingTuesday, a day to focus on giving back. While there are many great causes to support on #GivingTuesday, we hope that you will consider College Kids, our children’s savings account program for kids in St. Louis public and charter schools. If you donate next Tuesday, the 1:1 Fund will double your gift, dollar-for-dollar up to $500.

Our goal is tiny, but mighty: $1,000 in 24 hours. Funds raised will be deposited directly back in to students accounts in the form of bonus deposits, or incentives. While the Treasurer’s Office provides the first $50 deposit for every account, we rely on private donations to fund earned incentives. Families can earn incentives for good attendance ($1 for every week of perfect attendance), a dollar for dollar match for the first $100 a family deposits per school year, and $5 for participating in financial education courses. Our incentives are designed to help families grow their savings account, even if they’re not able to deposit their own money.